Blue Bear

Blue Bear Protection is an established provider of consumer personal protection equipment like face masks, sanitization supplies, thermometers and more. Blue Bear sought to develop their direct-to-consumer reach in light of increased COVID-19 needs.

Blue Bear Protection is an established provider of consumer personal protection equipment like face masks, sanitization supplies, thermometers and more. Blue Bear sought to develop their direct-to-consumer reach in light of increased COVID-19 needs.

Partner closely with Facebook's agency team to maintain compliance during quickly changing PPE advertising rules.

Implement audience modeling utilizing both internal and external data sources.

Build customer segments, targeting both individual consumers as well as business owners and mass purchasers.

"Blue Bear Protection was able to rapidly skyrocket sales, seeing a 6X increase in revenue over 90 days. With gradual,strategic scaling, we doubled historical ROAS performance and achieved 3X better CTR on new creatives. Working with Node Media, Blue Bear Protection accelerated their growth in a competitive market, launching 4 new product lines and 30 new products within three months."

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6X

revenue increase within 90 days

2X

improvement on historical ROAS

60%

better ROAS vs target goal