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Soundboks

Soundboks

44%

Decrease in average CPA

5.5x

More purchases

57%

Reduction in creative fatigue

Soundboks makes the world’s loudest portable bluetooth speakers.Their goal: Supercharge their entrance into the US market while maintaining profitable unit economics.

Reduced inefficient spend across ad-channels with the focus on incrementality and marginal rate of returns.

Restructured the campaigns and testing methodology.

Improved creative performance for existing assets with video refinements and edits.

Spout

Spout

30%

MoM scale in preorders

42%

Lower CPA

Spout revolutionizes the way we access clean drinking water. This countertop device harnesses moisture from the air, generating up to 2.5 gallons of pure, alkaline water daily. Spout came to Node Media with the goal of creating a strong CAC: LTV ratio and diversifying its channel mix.

4x channel tested, determining the 2 scalable channels

Solid creative testing framework

CRO suggestions to solve the gaps

Vejo

Vejo

250%

revenue growth

90

days to exceed ROAS goals

47%

more repeat subscriptions

Vejo pairs delicious and nutritious smoothie powders with their powerful blender to create fresh shakes on the go. Before Node Media, Vejo struggled to scale their ad spend while remaining profitable.

Restructure ad campaigns to decrease audience overlap

Refined messaging and audience for retargeting ads

SHRED Gym App - Paid UA Success Story by Node Media

SHRED Gym App - Paid UA Success Story by Node Media

43%

Decrease in Blended CPT

75%

Increase in Blended ROAS

SHRED is a premium fitness app that features both home and gym workouts designed by human experts, not AI. SHRED came to Node Media after iOS14 disruptions, struggling to profitably buy users. Additionally, they sought guidance on creative testing and messaging.

Consolidate and clean campaign structure, SKAN schema

Refine creative messaging through user persona research + AI

Used Google UAC to test additional themes and YouTube videos

Spinn

Spinn

66%

Increase in sales

72%

Reduction in average Cost Per Purchase

46%

Increase in average CTR

Spinn is an innovative, app-controlled luxury coffee maker for true connoisseurs. The pod-less machine uses G-Force infusion up to 5,000 RPM to brew espresso, cold brew and more in less than 1 minute. Spinn’s goal working with Node Media was to reduce overall CPA and utilize creative to educate and attract the right consumers.

Lowered Cost Per Purchase for Black Friday by 88%

Lowered Cost Per Add to Cart for Black Friday by 55%

LightFox Games

50+

Expanded to 50+ countries with individual strategies.

50%

Achieved 50% lower CPIs vs. industry average

3X

Increase in Incremental Revenues

Lightfox Games, chose Node Media's team to oversee the user acquisition launch for their premier game, Knight's Edge. Knight's Edge is a fast-paced, 3v3 multiplayer action battle game that encourages anyone to gear up and take the field. Our goal was to rapidly scale, devise meaningful tests, and expand to an international audience while maintaining spend efficiency.

Developed full funnel acquisition strategies for new users & re-targeting.

Created custom data solution to attribute multi-channel revenue.

Expanded launch to 50+ different countries with individual regional strategies.

Dena Pokemon

Dena Pokemon

+200%

ROAS increase exceeding client goal by 5X

3X

Increased D7 ROAS on Google

+20%

User Acquisition & Retargeting ROAS

Introduced new TikTok and Snapchat channels, where the audience has stronger reactions and engagement

Refocused User Acquisition campaign to favor in-app event over other traffic and volume.

Altered Retargeting campaign to drive higher traffic.

Moved Google campaign optimization from MAI to IAA (in-app action) toward purchase.

GameBerry

GameBerry

16.4 Mn

New Users in 5 Months

50%

Decrease in Cost Per Action

Facebook

Onboarding Partner

Expand app availability to English and Spanish-speaking (ESS) markets and scale ESS user base while lowering the cost of user acquisition.

User expansion to English & Spanish Speaking Markets

Scale ESS user base while lowering the cost of user acquisition

Improve app downloads.

Blue Bear

6X

revenue increase within 90 days

2X

improvement on historical ROAS

60%

better ROAS vs target goal

Blue Bear Protection is an established provider of consumer personal protection equipment like face masks, sanitization supplies, thermometers and more. Blue Bear sought to develop their direct-to-consumer reach in light of increased COVID-19 needs.

Partner closely with Facebook's agency team to maintain compliance during quickly changing PPE advertising rules.

Implement audience modeling utilizing both internal and external data sources.

Build customer segments, targeting both individual consumers as well as business owners and mass purchasers.

Equinox

Equinox

10%

Increase in monthly leads

15%

Cost saving by day-parting & demand analysis

Equinox is a luxury fitness company with several lifestyle brands. More than a gym, Equinox is a temple of wellbeing with world-class personal trainers, group fitness classes and spas in America, Canada and the UK.

Implemented complex budget adjustments via day-parting.

Closely controlled budgets, messaging and creatives.

Grouped key areas with specific regional audiences.

Local Now

2.5X

Exceeded daily install goal

31%

Better CPE over target goal

8

New traffic sources on-boarded

Local Now is a localized app streaming news, weather and other relevant content to more than 230 cities. Powered by The Weather Channel and other content providers, Local Now delivers a daily dose of local info via mobile apps and TV streaming apps.

Set up mobile measurement platform (MMP) to monitor success.

Create events to track and define repeat engagement for campaign optimization.

Onboard new traffic sources to discover new audiences, including new social platforms, ad networks, and demand side platforms (DSP).

See a complete list of our works.

The Meta Ads “Creative Testing Methodology” (step-by-step process with examples)

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Google Analytics

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