Local Now

Local Now is a localized app streaming news, weather and other relevant content to more than 230 cities. Powered by The Weather Channel and other content providers, Local Now delivers a daily dose of local info via mobile apps and TV streaming apps.

Local Now is a localized app streaming news, weather and other relevant content to more than 230 cities. Powered by The Weather Channel and other content providers, Local Now delivers a daily dose of local info via mobile apps and TV streaming apps.

Set up mobile measurement platform (MMP) to monitor success.

Create events to track and define repeat engagement for campaign optimization.

Onboard new traffic sources to discover new audiences, including new social platforms, ad networks, and demand side platforms (DSP).

"Local Now was able to reach a large number of new users during our campaigns. With careful traffic source selection and continuous monitoring, we ramped up new installs to over 2,500 per day. Working with Node Media, Local Now exceeded their goal by 2.5X while hitting budget and engagement targets."

2.5X

Exceeded daily install goal

31%

Better CPE over target goal

8

New traffic sources on-boarded