SHRED is a premium fitness app that features both home and gym workouts designed by human experts, not AI. SHRED came to Node Media after iOS14 disruptions, struggling to profitably buy users. Additionally, they sought guidance on creative testing and messaging.

SHRED is a premium fitness app that features both home and gym workouts designed by human experts, not AI. SHRED came to Node Media after iOS14 disruptions, struggling to profitably buy users. Additionally, they sought guidance on creative testing and messaging.
Consolidate and clean campaign structure, SKAN schema
Refine creative messaging through user persona research + AI
Used Google UAC to test additional themes and YouTube videos

Node Media has been instrumental in both planning and execution of our growth plans, and we're extremely thankful to call them partners along this journey. - Charlie Hales

43%

Decrease in Blended CPT

75%

Increase in Blended ROAS